The Art of Selling Without Selling: You Can Have Real Conversations, Stop Sounding Pushy, While Establishing Trusted (and Lucrative) Long-Term Business Relationships.

Dear entrepreneur,

The journey to building your business is not an easy one. And you are probably able to generate a decent business because you have good technical skills to help you deliver what you promise.

And yet, even though you are good at what you do, the business won’t automatically come in. You’re thinking you should run ads to bring people to your website, or capture leads so you can create automated follow ups.

Unfortunately, everyone else is doing this too. And while you know you will need to eventually get really good at relationship building, you find it impossible to do because  

you might not know how to start

you might find it awkward because you are more of an introverted personality

even if you are extroverted, you could end up saying the wrong things that act against you

But what might happen if:

there is a way to linked your conversations to the power of your problem-solving abilities and expertise?

This will remove the need to “try something new”. After all, you simply lean into what’s already your strength.

there is a way to remove the awkwardness from personality clashes?

In fact, I’ve discovered an approach that can enable different conflicts in personality to be a non-issue, by simply taking to an idea that I call Stage-Based Conversations. 

You probably think that it was all easy for me.

Yes, I do have regular coaching and corporate clients.

But it came after stumbling in the dark for a long time because I was in the same exact dilemma as you. Should I do good work and let my work speak for itself? Or should I try to network and get a pipeline of referrals into my business?

The truth is that it’s neither!

We are in this fix because we are trying to do something that doesn’t work.

You’re thinking:

  • Join networking so I can find a network.
  • Get people to refer business to me so I can have more business.
  • Talk to more people so that they will listen to me.

But that’s a problem. It will result in:

  • More effort
  • More amplification of the feeling of “desperation”
  •  More of the “me” mentality even though you know that service is about focusing on “you”.
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